Our Name

You're probably familiar with the terms “bull” and “bear” used to describe general moves in the stock market. But are you familiar with “fox” and “hedgehog”?

Let's start with the more well-known bull and bear. A bull market exists when stock prices are rising. Conversely, a bear market refers to a decline in prices. Typically, a move of 20% or more from a recent peak or trough triggers an “official” bull or bear market.

Bull markets generally take place when the economy is strong and investors are optimistic about the future, while bear markets are led by pessimism. Although stock prices rise during bull markets, it is often said that you make most of your money in a bear market, you just don't realize it at the time.

While “bull” and “bear” are used when describing the markets as a whole, “fox” and “hedgehog” applies to individuals. In 1953, an essay by philosopher, Isaiah Berlin, divided thinkers into two categories – foxes and hedgehogs. The distinction comes from the ancient Greek poet Archilochus of Paros who wrote, “The fox knows many things, but the hedgehog knows one big thing.” Generally, it means hedgehogs have a single grand idea that they apply to everything while foxes come up with a new idea for every situation.

Since we are generally optimistic and positive, we thought the bull best represented us among the first animal pairing. Because we don't do anything cookie cutter, but rather create a unique financial plan for each individual, couple, and family, the fox best represented us among the other two animals.

Hence the name, Fox and Bull Wealth Strategies. As for which of us is the Fox and which is the Bull, we'll try to decide by Halloween.

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